Consistent communication, advertising and creative management of the Rucken brand from A to Z
Summary of the project:
A consistent and recognisable brand image – from the KV concept through to day-to-day brand communication.
Creative materials and campaigns – social media, animations, competitions and promotional activities.
Effective online marketing – Meta sales campaigns, remarketing and comprehensive optimisation.
Full compliance and safety – operations in accordance with legal requirements, including those for medical devices.
100% social media management
We design bespoke graphics for social media, perfectly tailored to the platforms’ requirements and the client’s expectations. Each post forms a coherent part of a wider strategy, and we implement amendments and updates immediately. We always begin by drawing up a schedule and preparing the content for each post.
Allegro auctions that sell
We have created layouts for Allegro listings that are in line with the brand’s visual identity and the platform’s requirements. We ensure clarity, an attractive design and that the most important aspects of the listing are highlighted.
An Instagram feed straight out of a catalogue
We create visually appealing, cohesive and well-thought-out Instagram grids, responding to our clients’ current needs. All content complies with legal requirements, ensuring that communication is both effective and secure.
Competitions Social media from A to Z
We organise social media competitions from start to finish. We draw up the terms and conditions, moderate comments, ensure deadlines are met, verify entries, select winners and handle the dispatch of prizes. All of this is aimed at increasing audience engagement with the brand and growing the number of followers on the profile.
Campaigns, which work
We run advertising and product campaigns on Meta platforms, including remarketing. We create graphic and video content, conduct tests, analyse conversion events and optimise results. We ensure that all activities comply with the law, for both medical and non-medical products. Rucken requires a precise division of its product range into these two categories, which can be challenging from an advertising and regulatory perspective. When designing campaigns, we ensure that we distinguish between the two categories and tailor the messaging, formats and targeting accordingly – so as to meet legal requirements whilst achieving sales targets.
Promotional materials online and offline
We design banners, graphics and promotional materials for the internet and print. Each element highlights the brand, and the whole is consistent with its visual identity.
