Rebranding and www
Section of Nephrology of the Economic Medicine Polish
Project summary:
New Key Visual – designed with a view to modern visual communication for the brand, serving as the foundation for all promotional materials.
UX/UI design – focused on intuitive navigation and clear content architecture.
Implementation of a website – responsive, fast and optimised website with the option to expand content including multimedia and promotional material.
SEO and mobile optimisation – measures to increase the visibility of a website in search engines and ensuring a smooth user experience on mobile devices .
The challenge
The task involved rebranding the organisation’s visual identity and using this as the basis for the launch of a new website.
Rebranding
The new logo is an evolution of the existing one, involving a simplification of its form and the highlighting of its key visual features.
Strategy and UX
Our role was to design a website for partners and patients. The main aim of the UX was to create a new content structure that would divide the content between the two target groups.
Website design
The website design was created using the most advanced UX/UI prototyping tools available on the market. These tools gave the client constant insight
into the process, which significantly simplified and accelerated communication. Work on the layout covered both the mobile and desktop versions, as well as a comprehensive style guide. All of these elements are essential for a swift implementation process.
Technology
The website has been enhanced with an interactive map of centres, aimed directly at the organisation’s patient group. Data can be easily updated via a form in the administrator’s control panel.
Implementation of branding
The organisation’s new visual identity goes beyond the website design. As part of the rebranding, changes have been proposed to existing branding and promotional materials, as well as new forms of brand promotion.
