Marketing strategy, social media management and advertising for a dietary supplement manufacturer
Summary of the project:
Launching a brand on the market – from communication strategy to the first campaigns and building brand awareness.
A consistent visual identity – KV, bespoke graphics, and photo and video shoots tailored to the brand.
Effective sales marketing – brand awareness campaigns, driving traffic to the online shop, catalogue sales and remarketing.
Collaboration with influencers – selection, negotiations, coordination of posts and analysis of results.
Project launch and market entry strategy
We began our work with NutriVital, a manufacturer of dietary supplements, by developing a comprehensive brand communication strategy—from establishing a social media strategy and identifying target audiences to defining objectives for specific channels. Our task was to launch the NutriVital brand with a clear action plan and a consistent message.
Custom graphics for social media
One of our tasks was to prepare visual content for social media. At the beginning of our collaboration, we relied on enhanced product shots and stock images, which we adapted to align with the brand’s visual identity.
Following the photo shoot we conducted in December 2024, we began using product and brand images featuring a model, which helped give our communications a more personalized touch.
Promotional materials and branding initiatives
Throughout our collaboration, we created themed banners for social media that reflected specific seasons. In addition, in line with the client’s expectations, we developed materials to support advertising campaigns and creative content to strengthen the brand’s image. All projects were consistent with Nutrivital’s visual identity and aesthetic.
Photo and video shoot for the skates
Based on the scripts we created, we organized a full-day photo and video shoot, which we coordinated from a marketing perspective.
The result of the work—including that of our photographer Natalia Kuligowska—was a series of shots featuring a model as well as product photos, all with full permission to use the images. We used this material in the following months on our social media profiles and in advertising campaigns.
Carousels, scrollers, and animations
We created carousels, posts, reels, and animations in accordance with a pre-determined content schedule. The designs were crafted to keep users engaged longer and align with current social media trends.
Sales and remarketing campaigns
We have carried out engaging product campaigns, ranging from brand-building initiatives and traffic-driving campaigns to sales campaigns featuring a catalog and remarketing, which generated a significant return on investment.
Social media contests from A to Z
We provide comprehensive social media contest management services. We draft the rules, moderate comments, monitor deadlines, verify entries, select winners, and handle prize shipments. All of this is aimed at increasing audience engagement with the brand and growing the number of followers on the profile.
Photo and video shoot for the skates
Based on the scripts we created, we organized a full-day photo and video shoot, which we coordinated from a marketing perspective.
The result of the work—including that of our photographer Natalia Kuligowska—was a series of shots featuring a model as well as product photos, all with full permission to use the images. We used this material in the following months on our social media profiles and in advertising campaigns.
