Website designed with two target groups in mind
Project summary:
A website for two target groups.
A quote configurator with functions to calculate the rental price, carbon footprint reduction and number of calories burnt.
Migration of an extensive knowledge base from the old website.
Preparing the newsletter section.
Project objectives
The collaboration with Kross Rental, a company offering bicycle hire services to businesses, was intended to result in the creation of a website. The main aim of our work was to organise the content with two target audiences in mind.
Our client wanted to target both employers and employees with their content.
One of the many distinguishing features of the new Kross Rental website is a clear range of bicycles, comprising high-quality photographs, a description and the price of each bike.
Define a customer
Kross is a Polish manufacturer of bicycles, including city, road, mountain and electric bikes. It is a market leader and enjoys a good reputation amongst many cycling enthusiasts. The company was keen to present this service as an additional benefit for employees and as an environmentally friendly initiative. Corporate bike hire is a Western trend that is becoming increasingly popular in our country.
Blog
Kross Rental’s old website featured an extensive knowledge base, which helped the brand position itself as an industry expert. As part of our collaboration, we migrated all the blog content to the new website. We organised the content into relevant categories, which now makes it easier to find the information you need.
Newsletter
With a view to rapidly expanding our client’s contact database, we suggested a section where users can sign up for the newsletter, which entitles them to additional discounts.
Configurator for quotations
We have prepared a comprehensive configurator for bike hire . This tool helps determine the price range for, the group of bikes of interest to the user and the duration of the rental contract. After entering the relevant data, the configurator displays the result in the form of monthly cost of the service.
An additional benefit is that the configurator allows you to calculate the estimated reduction in your carbon footprint and the number of calories burnt. These figures are based on the distance you cover each day.
Breakdown of the offer – for employers
To meet our client’s requirements, we have divided the Kross Rental offering into two target groups. The ‘For Employers’ tab presents content highlighting the benefits of using the service for businesses. The language used emphasises these benefits, and the information architecture is designed to guide users through the process of submitting a quote enquiry.
Modular structure of the website
We based the website design for the MCK on reusable sections, allowing visual elements to be expanded or contact details to be modified via the CMS in real time. In addition, we used the intuitive Gutenberg editor so that the Centre’s staff could easily make changes by following the dedicated guide we produced.
