Logo and website for a premium brand
Project summary:
We designed a logo for a premium car dealership.
We designed and launched a website showcasing a selection of luxury vehicles for sale.
We designed a key visual that reflects the brand’s luxurious character.
We have developed solutions to enhance the user experience on the website.
Logo
We have designed a new logo for our client, Optima Trading – a dealer in luxury cars. The centred design of the logo lends the brand an air of elegance. The clear, typography-based message positions our client within the premium sector. The logotype looks good on promotional materials and on the product pages of the website.
Branding
Optima Trading is a luxury brand that takes a personalised approach to customer service and pays attention to every detail of the sales process. Our key box design is intended to create positive shopping associations, thereby building trust and loyalty towards the company.
Website tailored to the brand
When designing the website for our client, we wanted to convey the exclusive nature of the interiors of the vehicles on offer. It was important to us that the website reflected the luxurious nature of the cars’ interiors. Professional-quality photographs definitely play one of the most important roles on the website.
KV
We have developed a website for Optima Trading that fully reflects the nature of the premium brand.
The design features black, complemented by touches of white and red. The visual design of the site is understated, complementing the company’s offering and highlighting the vehicles’ qualities.
UI/UX Project
To facilitate implementation, we prepared a comprehensive UI/UX and information architecture design. We provided the client with site maps, which formed the basis for ongoing progress reviews.
Icons
The sense of sight plays a key role in how a website is perceived. To keep users on the site, we designed custom icons that illustrate the benefits of using the company’s services. Staying true to the website’s brand color scheme, we used white and red in these icons.
Error 404
We designed a 404 page. We included a link on it that takes users directly to the detailed car listings. Thanks to the section listing the available cars, users can navigate more efficiently to the model of their choice.
