Rebranding and new website www
Summary of the project:
We carried out a rebranding exercise for a brand offering design services.
We have created a brand-focused website.
We have categorised the brand’s projects into two target groups.
We have implemented solutions designed to build trust among the brand’s audience.
Rebranding
We carried out a complete rebranding of the brand for Grupa 52, a team of architects from Bydgoszcz. In our work, we focused primarily on improving the brand’s messaging. The client wanted the public to associate the brand with Grupa 52 or G52.
Guided by the expectations outlined above, we based the new logo on the typography used for the company name. The logo now contributes more effectively to brand recognition. Furthermore, the overall design is clear and feels light.
Project objectives
The aim of the project for Group 52 was to give the company a prestigious and modern image, and to increase its recognition amongst its potential customers.
As part of the collaboration, we carried out a complete rebranding of the brand and developed a website that effectively showcases its range of services and projects.
Grupa 52
Our client is Grupa 52, a young team of architects based in Bydgoszcz. The company is committed to high quality and an innovative approach to architecture. As the business has grown, Grupa 52 has identified the need for a rebrand and the creation of a brand website.
The design process
In the menu of the Grupa 52 website, we have included a ‘Process’ tab; clicking on this takes the user to a detailed description of how to work with the brand. The subpage consists of ten ‘text + image’ sections, which clearly illustrate the successive stages of the design process.
Highlighted elements
Following an analysis of the target audience and the brand’s own needs, we decided to divide the content on the website into private projects (houses, flats) and those in public spaces (offices, public buildings). This ensures that every user can easily find the content that interests them.
One of the most important pages on the website is the ‘About Us’ page, where we’ve included a description of the brand’s concept and promotional photos of the team. The page as a whole inspires trust in the user and is easy to understand.
