New website
setting out a new KV
Project summary:
New Key Visual – designed with a view to modern visual communication for the brand, serving as the foundation for all promotional materials.
UX/UI design – focused on intuitive navigation, clear product presentation and dynamic content architecture.
Implementation of a website – responsive, fast and optimised website with the option to expand content including multimedia and promotional material.
SEO and mobile optimisation – measures to increase the visibility of a website in search engines and ensuring a smooth user experience on mobile devices.
New KV
The new Key Visual for Modertrans combines modern industrial aesthetics with a dynamic, clear presentation of information. Visually, we have relied on bold colour accents, simple forms and legible typography. This communication style sets the standard for the brand’s future promotional materials.
Commercial printing materials
Based on the new KV, we have prepared a set of materials for commercial printing, ranging from graphics for social media, through to slides for presentations of offers, to layouts for brochures. Maintaining visual consistency and clarity of messages was crucial to strengthen the professional image of the brand at every stage of contact with the customer.
Presentation of offers of machinery
Already on the second section of the page we have presented our range of tram models in an attractive, dynamic format. Users can quickly familiarise themselves with with key technical specifications and distinguishing features of each of the vehicles.
The product pages are flexible, and customers can expand them themselves and add photos, videos or animations.
Testimonials and customer map
Trust is built on concrete evidence. That is why we have created a separate section featuring selected client testimonials and an interactive map of our projects in Poland and abroad. This type of presentation makes it easier for the reader to assess the scale and scope of Modertrans’ operations.
History of the company:
In a separate tab, we have paid tribute to the brand’s history spanning over 140 years. The chronological timeline highlights the key milestones in the company’s development, emphasising its stability, experience and continuity of production. This feature helps to build the brand’s prestige and credibility in the eyes of new partners.
The website Modertrans has been fully optimised for use on mobile devices. Thanks to the appropriate structure of the code, optimisation of graphics and well-thought-out UX, we have ensured fast loading and full functionality on smartphones and tablets. This is particularly important during sales presentations or when browsing offers in the field.
