Rebranding and website for a coated paper manufacturer
Project summary:
We designed a new visual identity and UX for the website, creating a clear information architecture with a distinct division between products, services and CSR activities.
We carried out a comprehensive photo shoot – covering both product and brand imagery – which highlights the brand’s modern character and complements the visual aspect of the website.
We have created dedicated subpages for each product, featuring landing page elements: CTA buttons, cross-selling, sections highlighting the product’s benefits, and additional downloadable materials.
We have designed mechanisms to guide user flow, including sections featuring related offers, which make navigation easier and support sales activities.
Project objectives
The aim of the project was to design a new website based on the brand’s new visual identity. The information architecture and UX were also redesigned, with a focus on presenting the company’s offering more effectively and promoting its new sustainable development strategy.
A professional studio and location photo shoot was carried out for branding and promotional purposes.
Sustainable development
A key element of the brand’s new image is its eco-friendly approach to development. To promote this strategy, we have included a section on every subpage that links to a dedicated subpage on this topic. This section stands out visually from the other sections on the website, which further highlights the company’s environmental efforts.
Cross-selling
Cross-selling sections, commonly used in online shops, have also been incorporated into our product page design. They allow users to navigate within a given category without having to use the site’s main menu.
Product range
As part of the new brand identity, each service and product has been given its own dedicated subpage. Each of these features elements of a landing page, including sections encouraging contact with call-to-action links, cross-selling sections and competitive advantages. They can also be expanded to include any repeatable sections, such as downloadable files or an additional photo gallery. As a result, the product and service subpages become self-contained and can be promoted individually.
Products and services
Every product and service has a section linking to the contact page. As the sales team is large and divided into separate departments responsible for specific product categories, the system allows user traffic to be directed to a specific department.
Inspiration section
A special section in the form of a slider, illustrating the product’s potential applications, helps users better understand whether the selected offer best meets their needs. It also serves as a source of inspiration for entrepreneurs seeking new business solutions.
