Nowa strona Voyager, autoryzowanego salonu i serwisu Mazda, Jeep, Alfa Romeo
Project summary:
We have designed a coherent, neutral space for communication, in which four automotive brands are presented on on an equal footing.
We have created clear layouts based on a neutral colour scheme with striking accents that effectively capture the user’s attention.
We have implemented a mobile-first website, featuring a lazy loading mechanism and a CMS that ensures fast performance and easy content management.
The challenge
The website design for the Mazda Voyager dealership in Poznań required a solution to an unusual communication challenge – the dealership operates as a multi-brand dealership, offering not only Mazda but also Jeep, Alfa Romeo and Lancia. Each of these brands has its own strictly codified visual guidelines (brand guidelines), and the website could not replicate or favour any one of them.
Strategy and UX
The key task was to design an original layout, independent of the individual brands’ key visuals, which would create a consistent, neutral communication space for the salon’s entire range. The structure developed allows all four brands to be presented on an equal footing, whilst maintaining the clarity and professional nature of the website
Project
The final design is based on simple, clear layouts and a neutral colour palette, punctuated by striking red accents – which consistently highlight the key elements of the user experience.
Service
The Voyager showroom offers maintenance services covering a wider range of brands. This required the implementation of a universal modular structure so that individual subpages of the website could be tailored accordingly for each brand.
Technology
The website has been designed using a mobile-first approach, utilising a lazy loading mechanism to improve loading times on mobile devices. Content is managed via a CMS based on the Gutenberg editor, which enables the showroom team to update the range easily and quickly.
