Where can you learn about marketing?

Are you wondering how to run an online business? We’ve picked out the best resources for learning about marketing.

The Marketer’s Bible

Publishing a book isn’t much of a problem these days. The market is flooded with ‘poor-quality’ titles that offer no practical knowledge whatsoever. The old adage – don’t judge a book by its cover – will probably never lose its relevance. Trust us, one bad read can really do you harm, especially at the start. Have you already set aside a budget for buying books that will broaden your knowledge of marketing? Well, perhaps you should first ask friends who work in the industry for their opinions, or read a few reviews?

You could also choose our recommendation, namely Philip Kotler’s ‘Marketing’ – it’s every marketer’s ‘Bible’. Admittedly, its sheer size might put some people off, but it’s a practical compendium of knowledge. Besides, you can always spread the reading out over a few months. Whilst we’re on the subject of substantial titles, Maciej Dutko’s *The E-business Bible* is well worth having on your bookshelf.

Web portals

You can find everything on the internet; you just need to know where to look. A daily round-up from websites such as http://nowymarketing.pl/, http://www.proto.pl/ or https://marketingprzykawie.pl/ can’t do any harm. In fact, they might even inspire you to take action. On these sites, you’ll find interesting articles, great examples of marketing campaigns and information about training courses.

Marketing blogs

Marketers need to read a lot to keep up with the latest developments and trends in the industry. Blogs are full of interesting articles and inspiration. Would you like to deepen your knowledge of copywriting, content marketing or SEO? Or perhaps you’re interested in PR-related topics? Below, we’ve selected some Polish marketing blogs that are well worth adding to your favourites.

http://dworzynska.com/

http://hatalska.com/

Strona Główna

https://paweltkaczyk.com/

https://jakoszczedzacpieniadze.pl/

http://czaplicka.eu/

http://jasonhunt.pl/

Reports

The report is a source of reliable, research-backed information. From time to time, the website http://interaktywnie.com/ publishes the results of the latest research carried out in the marketing sector. Would you like to become a social media ninja? Keep an eye on Sotrender’s reports. Every month, you’ll find a summary of brands’ activity on Facebook, Instagram, Twitter and YouTube on the website.

Trade press

This is another source of knowledge. You’ll have no trouble finding it in larger newsagents. *Brief*, *Marketer+*, *Sprawny Marketing* – in these magazines you’re sure to find a wealth of information, complete with interesting examples.