Solutions for shopping centres
We support shopping centres
with their marketing, promotion
and building a strong brand image
We develop marketing strategies for retail outlets that combine communication, promotion and sales-supporting activities. We work with shopping centres to plan and implement campaigns tailored to their specific characteristics and local target audiences.
We produce advertising materials, support social media communications and create engaging content for campaigns and special events.
We ensure a consistent brand image and a constant presence in consumers’ minds, driving footfall in the shopping centre.
The scope of our work:
Graphic design services
Social media management
Software support
Product customisation options
Help from a copywriter
Portrait sessions and video productions
Web/App Development Package for Shopping Centres
- Managing profiles on Facebook and Instagram
- 4 posts a week
- Comment moderation
Brand & Graphic Design Package for Shopping Centres
- Search Network campaigns
- Result Media
- Remarketing
- Reporting of results
Marketing Package for Shopping Centres
- Combining social media and Google Ads activities
- Marketing strategy
- Competitor analysis
A package tailored for Shopping Centres Shopping Centres
- Search Network campaigns
- Result Media
- Remarketing
- Reporting of results
Support for promotional campaigns
By working with our digital agency, you’ll benefit from the support of an experienced team of marketing and graphic design specialists. To meet your needs and those of your visitors, we’ll create advertising campaigns that will help you achieve your KPIs. We design billboards, posters, banners, leaflets, citylights and other promotional materials for shopping centres. We take care of your visual identity, key visuals and brand recognition. We’ll act as your external marketing team.
Social media management
We begin our collaboration with a competitive analysis – we review neighbouring shopping centres and carry out an audit of your social media profiles. The outcome of this work is a fully-fledged communication strategy, a precisely defined target audience, KPIs and a publishing schedule. For a shopping centre, social media is a platform through which you can build engagement and trust within the local community.
Advertising campaigns
We operate as an external marketing department. We analyse, plan and implement paid advertising campaigns for shopping centres (Google Ads, Meta Ads). Our social media activities engage target audiences and support the promotion of the shopping centre. Ongoing optimisation enables us to respond quickly to market changes and maximise return on investment.
Crisis management
We support shopping centres in situations that may affect their image and communication on social media. We help them respond quickly to comments, crisis situations and negative reactions from the public.
As part of our crisis management services for shopping centres, we draft appropriate communications, support social media activities and help minimise the negative impact of the situation on the shopping centre’s image. We also take a preventative approach, helping to draw up procedures for responding to potential crises.
Organisation of events
We provide a comprehensive event management service for shopping centres, organising events that boost customer engagement and raise the centre’s profile. We design events tailored to the character of the centre, its target audience and its current marketing initiatives.
We organise, amongst other things, trade fairs, demonstrations, tastings, sporting events and promotional campaigns to mark public holidays and special occasions. We handle the entire process – from the concept and script, through to the organisation and preparation of materials, right through to the execution of the event.
Fashion and product shoot sessions
Realizujemy profesjonalne sesje zdjęciowe dla centrów handlowych, wykorzystywane w kampaniach reklamowych, materiałach promocyjnych oraz komunikacji w social mediach.
Przygotowujemy koncepcję i plan sesji, dobieramy modele, stylizację, scenografię i oświetlenie oraz zajmujemy się postprodukcją materiałów. Tworzymy zdjęcia produktowe, modowe i wizerunkowe, które pozwalają atrakcyjnie prezentować ofertę najemców i komunikować aktualne akcje centrum.
idea, concept,
implementation of the filming schedule
selection of models,
legal support for contracts,
styling,
set design,
lighting,
the organisation of a photo shoot,
colour and graphic correction
Video production
We produce video content for shopping centres to support advertising campaigns, event promotion and social media communications. We produce both advertising spots and footage documenting events organised at the shopping centre.
We handle the entire production process – from the initial concept and script, through the film set, model selection, set design and lighting, to editing and post-production. We produce content tailored to the publication channel and the campaign’s objectives.
idea, concept,
implementation of the filming schedule
selection of models,
legal support for contracts,
outfit
set design,
lighting,
the organisation of a photo shoot,
colour and graphic correction
Software support
We build and maintain websites for shopping centers. We offer solutions that help showcase tenant stores and the services offered by the shopping centers.
As part of our collaboration with shopping centres, we optimise their websites in line with Google’s requirements and the Google PageSpeed Insights tool. In addition, we create SEO-optimised content and design a comprehensive site map.
This work is complemented by regular website updates and the implementation of new features
Copywriting for advertising purposes
We also specialise in advertising copywriting for shopping centres, which will help you stand out from the competition. We create content for advertising campaigns, promotional materials and online and offline communications. We produce slogans, advertising copy, social media posts and content to support promotional campaigns and special events.
The agency’s team produces indoor and outdoor advertising (e.g. large-format advertising, display stands, city lights) and designs promotional materials for online channels. The solutions proposed by 052B stand out for their modern and creative design.
Projects and Completed Work:
We look forward to hearing about your questions, needs and goals. We provide free quotes with no obligation
Frequently Asked Questions
Yes. We draw up a communications strategy and a publication schedule, and manage the shopping centre’s social media presence, including monthly reporting on results and recommendations.
Yes. We provide a comprehensive event organisation service for shopping centres – from concept and planning through to full implementation, including trade fairs, demonstrations, tastings and special events.
Yes. We design advertising materials for shopping centres – billboards, posters, banners, leaflets and citylights – as well as promotional materials for online channels, ensuring a consistent visual identity for the centre
Yes. We offer social media crisis management and creative copywriting to help you respond quickly and effectively to situations that could damage your reputation.
Yes. We carry out fashion and product photo shoots, as well as video production – from the initial concept, through the selection of models and set design, to colour grading and editing.
Yes. We build and maintain websites for shopping centres, optimise them to meet Google’s requirements (including PageSpeed Insights), create SEO-optimised content and implement new features.
