Focus Mall Bydgoszcz, Piotrków Trybunalski, Zielona Góra
Outdoor campaign is not everything. Participants should be sure that they are at the right place. Repetition of message and clear determining of the central point have a positive impact on attendance.
The amount of information included in an announcement should be adjusted to the format and place where the advertisement will be present. In city centres, where traffic and advertisement media are dense, the message should be as short as possible for accurate reception.
