RWD, PWA and AMP – The best solutions for mobile devices
PWA and AMP are the solution for slow and overloaded mobile websites. Choose the approach that best suits your business needs and boost user satisfaction.
Ever since smartphones have become widely available, having a responsive website has become the norm. Emerging trends have led to the development of new solutions, the choice of which depends entirely on the nature of the business.
If your business already has a responsive website, consider the alternative options available on the market. AMP and PWA are extensions of RWD, enabling your website to perform even better and more efficiently on mobile devices. However, if your website does not work properly on smartphones and tablets, be sure to explore each of the solutions presented. We’ll help you find the right one.
Mobile-First Index and the beginnings of RWD
Over 50% of users now browse the internet on their smartphones. Google has recognised this changing trend and has responded to users’ expectations by introducing the Mobile-First Index, giving responsive websites priority in its search results.
Thanks to RWD, it is possible to carefully consider how the website will be displayed on both mobile and desktop devices right from the design stage.
In our work, we make use of features supported by the most popular web browsers, which is why our projects adhere to responsive web design standards. We carry out projects in line with mobile design principles, which serve to enhance the effectiveness of UX/UI development.
Responsive Web Design (RWD)
The fundamental principle of RWD is to design a website that will display correctly regardless of the size of the browser window. Consequently, versatility – which is the greatest advantage of the RWD design technique – has also become its drawback.
When creating a website in line with this methodology, our aim is to produce a site that displays correctly on all types of devices. We therefore place less emphasis on adapting certain elements specifically to a particular browser window size.
Why is it worth having a responsive website?
Responsive websites are designed to be displayed on screens with different resolutions. This means you don’t have to worry that your website will lose its usability on a screen other than a desktop monitor.
The largest search engines promote RWD as the leading web design technique. This approach has become the standard for everything from simple websites to complex online shops and news portals.
Progressive Web App (PWA)
A PWA involves creating a website that behaves in a similar way to a mobile app. The use of modern techniques for web design enables the creation of a fast website www, which can be downloaded onto a smartphone and view in offline mode.
Why is it worth choosing a PWA?
PWA is an attractive solution for website owners wishing to reach a wide audience with their offering, and for those keen to increase user engagement. A PWA-based website loads in a manner similar to a native mobile app, which is why it adapts seamlessly to the size of the browser window.
The website is cached on the device, which makes it load faster. Using this solution is a good way to reduce the bounce rate. Bear in mind that users usually leave a website without browsing it if it takes longer than 3 seconds to load.
What’s more, you don’t need to worry about the ‘app’ being incompatible with different operating systems. A PWA has a single source code that works regardless of the operating system.
SEO for PWA-based websites
JavaScript is used to build a PWA-based website, which is recognised by both Google and Ask. Other search engines may have difficulty interpreting the scripts correctly.
Accelerated Mobile Pages (AMP)
AMP enables static content on a website to be rendered quickly. The solution was developed by Google and is currently being developed in an open source environment. All subpage content is stored in the cloud via Google Cache.
Why is it worth investing in AMP?
For pages with a large amount of content, using AMP can help increase audience engagement. In such cases, a lower bounce rate indicates a better website.
Go for AMP if you run a news website or own an online shop and want to boost your conversion rates and user engagement.
Summary
Responsive websites have become the norm. Google pays particular attention to which websites appear in its search results. Since 2018, having a mobile version of a website has been essential for achieving high rankings in both organic and sponsored results on Google Ads.
It is now possible to create a website using RWD, PWA and AMP. There are a number of tools available to help you bring your ideas to life. The choice of solution depends on your company’s budget and the nature of your business.
