E-commerce conversion rates – Find out how to boost them?

When running an online shop, it’s the results that count. A high conversion rate drives the growth of an online business and enables you to earn a substantial income.

Photography product photography and video marketing in support of e-commerce

High conversion rates in e-commerce are the goal of all online businesses. High-quality photography and video marketing can effectively boost conversion rates. It’s worth investing in attractive photographs and well-produced instructional videos. The more shots showing the product, the better. Creating high-quality photographic documentation or using a 360° panorama will help customers familiarise themselves better with the product on offer.

Instead of writing long and complicated guides, you can simply and effectively visually demonstrate how the product works. A well produced video, a successful product photograph or the use of aesthetically pleasing infographics can help to increase the number of orders.

Let the customer write to you

Nothing discourages cooperation quite like difficulty in getting in touch or – worse still – the inability to do so. In an age dominated by smartphones, including a link to your phone number in the footer is essential for building a relationship with a potential customer.

Most users have used their smartphone at least once to search for something online. The ability to quickly dial a company’s phone number or message a chatbot will streamline the flow of information between you and the consumer.

Take advantage of the services of an agency specialising in interactive media, which will create for you a responsive website and will install all features in line with the principles of UX. All with a view to maximising conversion rates.

W e-commerce Content is King

In the age of corporate blogs, a dry description beneath a product photo isn’t enough to rank highly in Google’s search results – let alone appeal to customers’ tastes. These days, it’s important to provide unique content for your online shop’s website.

Choosing the right writing style is just as important as creating unique content. A thorough analysis of your competitors and target audience will enable you to build a keyword database and gain an understanding of your potential customers. With this information, you’ll be able to tailor your communication to your audience.

Weave your brand’s character and the story on which you wish to build your company’s authority into your descriptions. Only in this way can you stand out in a a crowded market in every niche.

If you feel that writing engaging copy isn’t your strong point, leave it to a professional agency. Copywriting is now an important part of effective online marketing. A good copywriter will help you choose the language of communication to suit your target audience. This is extremely important, as the words you use can affect sales figures in your shop.

If you sell products from other brands, do not copy the descriptions from the manufacturer’s website. Google does not like duplicate content. You need to stand out from the competition, and in this case, only unique content will give you the edge.

Methods of payment and costs of delivery

Customers want to pay on their own terms. BLIK is currently very popular. As a shop owner, you should think about your target audience. Young people, who are well versed in new technologies, will be keen to opt for mobile payments. Older people, on the other hand, may have greater confidence in bank transfers.

It is worth bearing in mind, that Google follows a ‘Mobile First Index’ system. This means that webpages that are responsive (optimised for mobile devices) are much better ranked. This is exactly how the issue of payment security looks like – by using an SSL certificate, you give your customers a clear signal, that on your website it is possible to make secure payments.

A well-designed shopping journey

This is one of the most important factors affecting conversion rates in your shop. A simple and intuitive checkout process can effectively boost your revenue. Minimise the number of steps and analyse why customers abandon their shopping baskets. This will enable you to easily optimise the checkout process and enjoy excellent sales results.

How can you achieve the highest conversion rate in e-commerce?

According to a report by the company Compass, it appears that the highest conversion rate is are generated by thematic blogs and discussion forums – as much as 5.44%. Research indicates, that the more informative source recommends products, the the quicker the user decides to make a purchase.

Another highly effective source of conversions is email marketing – 5.32 per cent. Orders placed in this way usually come from customers who are familiar with the brand and trust it.

Traffic from search engines generates a conversion rate of 2.08 per cent. Unfortunately, search engine optimisation is a time-consuming process, and we have to wait much longer for results than in the examples above. However, if you want to reach search engine users, opt for Google Ads.

Interestingly, the average conversion rate in e-commerce from social media is just 0.74%. For shops achieving the best sales results, the rate stands at 1.66%.

If you decide to promote your brand on social media, it’s worth channelling the bulk of your advertising budget into Facebook. It turns out that this platform converts better than all other social media platforms combined.

A high conversion rate in e-commerce is a make-or-break factor for an online shop. Unfortunately, this metric is influenced by many factors that need to be borne in mind when designing the shop and the customer journey.

You can entrust this task to our digital agency. We’ll advise you on what you need to do to attract new customers. We’ll optimise your e-commerce activities and create unique content that will help you stand out from the competition.