Features of the online shop

The features of an online shop are essential. Find out how to set up a successful e-commerce site.

Every online shop will need solutions that meet the needs of the industry and the target customer. It is worth however bearing in mind, that some elements may come in handy on many e-commerce platforms. From this article you’ll find out which solutions are essential in a well designed e-commerce platform.

Filtering and catalogue of products

Products are undoubtedly the main element of an online shop. They encourage visitors to stay on the website and a potential decision regarding a purchase. A catalogue of products is the foundation of effective conversion. When designing such collection you must bear in mind, to make it as easy as possible to browse it . To this end include high-quality photos of your product range, engaging descriptions and organise the whole range into categories.

Dynamic configuration and intuitive product filtering are solutions that will enhance your potential customer’s experience. Remember that offering a choice of different variants within your product range can increase interest in it.

Management of stock levels

In order to effectively manage stock levels in warehouses, companies often rely on tools such as Excel. Unfortunately such solutions incur a great deal of costs and time as well as and may lead to a lot of errors.

An effective method of stock management is integration with an external tool. This will enable you to monitor what is happening behind the scenes in your business more effectively. You will be able to manage your warehouse stock, track the location of each product, oversee deliveries and view the projected date when stock is expected to run out.

Related products and bestsellers

Cross-selling and up-selling are further, essential solutions for an online shop. In every, effective e-commerce site, related products are an absolute must-have. Thanks to them the customer can become interested in additional product ranges, or add to their purchases with further models. Cross-selling and up-selling effectively increase the value of the shopping basket.

Integrating such a solution is not expensive, and will ensure that you will earn more.

Invoicing

Integration with an invoicing system offers many benefits. It allows you to automate your company’s finances, freeing you from the need to issue invoices manually. This will streamline the entire transaction process, saving you valuable time.

Invoicing plugins offer additional benefits. Some allow you to issue non-fiscal receipts, pro forma invoices, VAT invoices and automatically send an email confirming the purchase.

Unfortunately, there are very few programmes that can be integrated with your online shop. A few that offer integration via a plugin include iFirma, wFirma and inFakt. In most cases, the integration of the online shop with the invoicing system must be carried out by a software development company.

Live chat with a customer / Virtual advisor

Effective communication with customers will enable you to respond to their needs as they arise. There are many ways to integrate live chat into your shop. However, to save time, a so-called virtual assistant may prove to be a good solution. This is a system that has a knowledge base and is able to answer all customer queries relating to the website’s offering. In the event of any issues, the assistant will pass on the customer’s details to the relevant member of staff. Such solutions will certainly allow you to focus on other tasks, rather than constantly waiting for a message from a customer.

Integration with payments

Virtually on every platform and on e-commerce sites, there are a variety of various options for online payments. We believe, that full integration with the payment payment enables effective monitoring of every transaction. Thanks to it you can have an overview of the number of transactions carried out transactions, the value of purchases, the stage of fulfilment and unfinished processes. Having integration with payments will facilitate your work related to the finances of your business.

Payments deferred

Deferred payments offer convenience for some customers. This solution often works well in the fashion industry, where a customer orders more items than they need, then returns some of them and pays for the rest. As a result, the customer gains greater trust in the shop and is more likely to shop there in future.

Integrations with suppliers/ courier services

E-commerce relies on deliveries. Integration with various courier services allows your customers to choose the delivery option that suits them best. The whole process is based on linking the system containing your transaction page with the courier company’s system. Thanks to this integration, customer data is automatically forwarded to the courier service provider, so you don’t have to deal with any additional paperwork.

You also have the option of working with a courier services broker – an intermediary between you and the provider. This will increase your chances of securing a better rate for your parcel. Furthermore, working with a broker means you gain access to all the most popular courier companies (Inpost, DHL, DPD, etc.)

Postage categories

In WooCommerce, there are so-called shipping classes available. This is a kind of category, to which a specific product is assigned. The link is visible only to the administrator and is used to determine the relevant delivery costs.

This solution was introduced due to the additional precautions required for the dispatch of certain items in the product range. It sometimes happens that products within the same category have different dispatch classes. Thanks to appropriate labelling, the shop owner knows which parcels to pay particular attention to.

Panel B2B

The B2B panel helps to automate the sale or exchange of goods and services. Thanks to the variety of ideas and applications offered by the dedicated business section, users gain a broader insight into the benefits of working with the brand.

We develop https://www.052b.pl/oferta-ogolna/software that supports your B2B sales. The integrations required in this area are part of our day-to-day work.

Integrations with price comparison websites

A large proportion of users say, that before making a purchase they check the price product on other websites online. If your online shop has built-in price comparison tools, you’re in a winning position. A potential customer stays on your side and has an overview of the rates offered by the competition. Thanks to this you can convince them to buy from your shop and keep them on your website for longer.

Automation of marketing

Integration with a marketing automation platform is an extremely useful tool. If you want to build your brand and a base of loyal customers, such a solution will be essential. Thanks to automation, you’ll be able to plan and send newsletters, email campaigns, pop-ups and push notifications, as well as generate discount codes.

Platforms offering services to support marketing usually also have their own knowledge base knowledge base with advice on the subject effective online marketing. It is worth considering the integration with such a system.

To sum up, an effective online shop is one that features all the solutions needed to boost sales. By implementing the solutions described above, you’ll increase your chances of achieving higher conversion rates and building a loyal customer base. Do you need help planning and designing your online shop? We’d be happy to discuss the subject of your business – 606 397 289