Promotional materials for a shopping centre
Project summary:
We produce outdoor and indoor materials for shopping centres.
We support shopping centres with their promotional campaigns.
We design digital promotional graphics.
We have produced 1.5 thousand metres squared front panels for shop windows.
Project objectives
The aim of our work for Focus Mall Piotrków Trybunalski and Focus Mall Zielona Góra is to shape the image of these shopping centres. We produce outdoor, indoor and digital materials for marketing purposes and support both clients in their promotional activities.
Our client
Focus Mall Piotrków Trybunalski and Focus Mall Zielona Góra are shopping centres that are constantly expanding. Both offer a range of services, restaurants, shops and entertainment facilities. They are currently undergoing continuous development.
Materiały outdoor i indoor
Depending on the centres’ requirements, we prepare files for printing. We design, amongst other things, billboards, citylights, posters, display stands and shop window backdrops. All materials are created in line with the visual identity guidelines of both shopping centres.
Digital promotional graphics
In addition, we create animated graphics for screens located in various parts of the centre. Some of these are interactive – such as maps of the centre. In response to the growing importance of the internet, we design graphics for our client’s website. These usually relate to special events and promotional campaigns.
Supporting events
We prepare the materials needed to organise special and one-off events. Depending on the nature of the event, we design leaflets, raffle tickets, backdrops, stands, etc.
Front panels for display cabinets
For Focus Mall Zielona Góra, we designed nearly 1,500 square metres of hoardings for shop windows. We created a design based on large typography (slogans) and elements characteristic of premises under construction. The whole formed a cohesive whole and screened off the shops under construction.
