UX/UI Design and Conversion Rate Optimisation (CRO) for businesses

Identify your website’s issues before you lose more customers

Where are you losing potential customers? We show exactly where users drop out, what frustrates them and why they don’t make a purchase.

What we check during the audit:

• Analysis of user journeys – where and why users leave the site
• Heatmaps and session recordings – how visitors behave
• Analysis of forms – why users do not fill them in
• Mobile vs desktop – differences in user behaviour across devices
• Loading speed – do the times not put off customers
• Competition – how do you measure up against the rest in the industry

You get:

• Report PDF – detailed analysis of all issues
• List of priorities – which problems to resolve first and foremost
• Specific recommendations – detailed instructions on the changes
• ROI prediction – estimated improvement in conversion rates following implementation of changes
• 60-minute consultation—review of results and action planning

Expert guidance on key design decisions

You don’t have to hire a full-time UX designer—take advantage of our expertise on an as-needed basis when you need to make strategic decisions or solve specific problems.

When should you seek advice on a project:

• Before the redesign—to avoid making costly mistakes
• New Product – Validating Ideas Before Investing in Development
• Conversion Problems—Why Your Website Isn’t Generating Sales
• Planning Features—Which Ones Will Be Key
• Optimizing Existing Solutions—How to Improve What You Have

What you get:

• Access to 15 years of design experience
• Certified Knowledge (Nielsen Norman Group)
• Specific, ready-to-implement recommendations
• Session notes and a follow-up email with a summary

From concept to an interactive prototype ready for testing

Test your idea before investing in development. Clickable prototypes let you see if your project makes sense before you spend tens of thousands on development.

The design process:

• Research and Analysis (1 week)
  • Competitive Analysis and Industry Best Practices
  • Definition of Personas and Use Cases
  • Mapping the Customer Journey
  • Identifying Key Features

• Wireframing (1 week)
  • Wireframes for all key screens
  • Information Architecture and Navigation
  • User Flow Logic
  • Responsive design for various devices

• UI Design (2 weeks)
  • Visual design of all screens
  • Color scheme, typography, iconography
  • Reusable components
  • Mobile and desktop versions

• Interactive prototype (1 week)
  • Clickable prototype in Figma/Adobe XD
  • All key interactions and animations
  • Version ready for user testing
  • Developer Specifications

Packages:

• Basic Prototype
  • Up to 8 unique screens
  • Basic Interactions
  • Mobile-first design
  • 2 rounds of amendments

• Professional Prototype
  • Up to 15 unique screens
  • Advanced interactions and micro-animations
  • Full design system
  • User testing (5 people)
  • 3 rounds of amendments

• Premium Prototype
  • Unlimited screens as part of the project
  • Complex interactions and advanced animations
  • A/B testing of different versions
  • User testing (10 people)
  • Developer Guidelines with Documentation
  • 4 rounds of amendments

Data that makes design decisions for you

Our quantitative research shows exactly how users behave on your website and what influences their purchasing decisions.

Types of tests:

• Google Analytics Data Analysis
• Advanced GA4 Analytics – advanced behavioral analytics
• Conversion Paths – how users make a purchase
• Segment Analysis – differences among user groups
• Churn/Retention Rate—why people leave
• Mobile vs. Desktop—differences in behavior
• Heatmaps and session recordings
• Hotjar/Clarity Setup – implementation of tracking tools
• Heatmap Analysis – where users click and scroll
• Session Recordings – how users really use the site
• Form Analysis – problems with forms
• A/B Testing Project – preparing for tests

Survey research

• Exit surveys—why users leave
• Post-purchase surveys—what motivates people to buy
• User Satisfaction – NPS and CSAT Measurement
• Usability Expectations — what users need
• Segmentation by behavior—different user groups

Quantitative Testing Package:

• Analysis of at least 1,000 user sessions
• Report with recommendations
• 2 hours of consultation, including a review of the results
• Optimization plan for the coming months

• Comprehensive audit CRO – analysis of all elements affecting the conversion rate
• Competitive analysis – how do you measure up against the competition?
• Audit technical – do technical issues hinder conversions
• User research – surveys, interviews, observations

• List of hypotheses – what we’re changing and why
• ICE scoring – prioritisation based on Impact (C) – Confidence (E) – Ease (E)
• Test roadmap – a plan for tests over the coming months
• Resource planning – what is needed for implementation

• Design of A/B tests – designs of alternative versions
• Statistical significance – tests carried out to obtain reliable results
• Continuous improvement – continuous improvement based on results
• Documentation – detailed reports on each test

• Implementation of winning options
• Monitoring performance – tracking long-term effects
• Continuous testing – continuous testing of new features
• ROI report – regular return on investment reports

Programmers don’t waste time on styling

Users know what to expect

Changes in one place = changes everywhere

A consistent website builds trust

Easy addition of new sections/pages

• Color palette – primary, secondary, and semantic colors
• Typography – hierarchy, sizes, weights, spacing
• Iconography – a consistent style of icons and their use
• Spacing system – margins, spacing, gaps
• Grid system – layouts and breakpoints

• Buttons – all states and variants
• Forms – inputs, selects, checkboxes, validation
• Navigation – menu, breadcrumbs, pagination
• Pages – pages for the product, content pages, reviews
• Modals – pop-ups, notifications

• Hover states – consistent interactions
• Loading states – spinners, skeletons, progress bars
• Error handling – user-friendly error messages
• Success states – confirmations i feedback
• Responsive behaviours – how components behave on mobile

• Usage guidelines – when and how to use components
• Code snippets – ready-to-use HTML/CSS
• Do’s and don’ts – examples of correct usage
• Accessibility guidelines – accessibility for everyone

Nielsen Norman Group Certification – we are among the very few certified UX specialists in Poland. This is not an online course – it is a prestigious certification from a company that has been setting the standards since 1998.

For every project we measure business metrics. We don’t design “pretty interfaces” – we design tools, which increase sales, reduce customer service costs and improve satisfaction scores.

No design decision without data. Heatmaps, user recordings, A/B tests, analytics – every change is backed by specific research.

The first improvements were visible after just two weeks. You don’t make people wait months for results – we start with quick wins that improve conversion rates straight away.

Hundreds of projects for start-ups, medium-sized companies and corporations. We’ve seen every possible UX problem and know how to solve it quickly and effectively.

• Audit – 1–2 weeks.
• Prototype – 4–6 weeks.
• Complete redesign – 2–4 months.
• CRO is an ongoing process—at least 6 months.

At CRO, we guarantee a minimum of 15% growth over the course of 6 months. In other projects, we do not offer a guarantee, but 95% of our clients have seen measurable improvement.

Yes! We provide developer handoff – specifications, assets and support during implementation. We can also recommend tried-and-tested developers.

We start with an audit and ‘quick wins’ – small changes that deliver big results. We then roll out the project in stages, according to priorities.

Conversion rates, user satisfaction scores, task completion rates, time to completion, bounce rates, revenue per visitor—always specific KPIs.

Yes, that’s the foundation of our work. Statistical significance, proper test design, and effective implementation—the full A/B testing process.

• Figma (design)
• Hotjar (heatmaps)
• Google Analytics 4
• Optimize (A/B testing)
• Maze (user testing)
• Miro (workshops).