Website, online shop, social media, photo shoots
Project summary:
We have developed the design and implementation of the mobile version of the website for a clothing brand.
We were responsible for managing the shop and the company’s social media accounts.
We have carried out image and lookbook shoots in places including Los Angeles and Berlin.
We have simplified the checkout process in our online shop.
We have optimised the products page.
We have revamped the layout of the shop’s homepage.
Project objectives
Project Mess is a brand that, within three years, has established a strong position in the fashion market, joining the ranks of the leading brands designed and manufactured in Poland. The ongoing shift in purchasing decisions towards mobile has forced the company to modify its e-commerce platform. Our task was to create a mock-up of the online shop and implement solutions enabling quick shopping via mobile.
The top 20 brands on the Showroom platform
Our photographic work has been used on numerous occasions by the Showroom platform to promote its own brand.
Showroom produced instructional email newsletters for businesses on how to create engaging photographs that boost sales. It featured our photographs as examples to follow.
Desktop view of the shop
We have designed a simple black-and-white layout that complements the multicoloured designs and patterns perfectly. The large photos showcase the product effectively, and the navigation is intuitive.
Design mobile (RWD)
Appropriately selected size of images and text, legible large action buttons < a9> as well as an intuitive, easy-to-use shopping basket and checkout pages, have enabled us to retain customers and increase the number purchases in the shop by more than 30%.
An attractive design for the mobile site, based on a refreshed brand identity, encourages users to stay on the website for longer.
Product page
We designed mock-ups of the product pages with user experience (UX) in mind. We enlarged the product images appropriately, simplified the descriptive information and placed the call-to-action button in a prominent part of the screen.
Functionality of the shop
To make shopping easier for users and boost sales, we have streamlined the ordering process by introducing a ‘one-page checkout’ solution. This involves displaying all the elements required to complete a transaction on a single page.
Photo shoots
The Project Mess brand is characterised above all by fabrics that have been carefully and meticulously selected, featuring distinctive, eye-catching prints. Fashion of this kind requires a special presentation. The plans for the photo shoots were developed during lengthy discussions with the client. In addition to colourful product shoots, we carried out lookbook shoots in locations such as Berlin and Los Angeles.
Lookbook
For our first joint photo shoot, we enlisted Osi Ogunoh, the winner of the Polish edition of Top Model. Her beauty perfectly highlights the character of the brand. The locations chosen for the photo shoot were rich in colour.
LA LA LAND
Encouraged by the success of the shoot with Osi, we organised another shoot in picturesque Los Angeles. The colours, enhanced by the Californian sun, and the bustling streets were a perfect fit for the brand’s communication. We selected the team, the model and the make-up artist well in advance. In just 48 hours, we managed to take photos at several locations! The end result – a lookbook – helped to promote the brand in 2016.
