A corporate website for a metallurgical company
Project summary:
We have revamped the corporate identity of a company in the metallurgical industry.
We have created a corporate website that effectively showcases the company’s range of services.
We designed and implemented the website’s UI/UX.
We have developed solutions to support employer branding and the user experience, for both Polish and international users.
Project objectives
The aim of our work was to refresh our client’s corporate image and create an intuitive website tailored to the market in Poland and abroad. From a local perspective, employer branding and the promotion of job vacancies were key aspects of the project.
Nova Trading is a company specialising in the distribution of stainless steel and aluminium. The Toruń-based company is currently undergoing rapid growth, and the need to refresh its image led to the decision to create a new website. The aim of the website project was to present the company’s product range more effectively than before.
New visual identity
We have used large, eye-catching product photographs which emphasise the professional nature of the offering and enhance the project’s visual appeal.
As part of our employer branding strategy, we have introduced features that promote the benefits of working at Nova Trending (including the Multisport Card and the volleyball team). In addition, we have incorporated solutions designed to enhance the experience of users interested in the company’s offerings (a weight calculator, a gallery showcasing interesting uses of raw materials, and a knowledge base).
Services
We presented Nova Trading’s extensive range of products through cross-selling and up-selling. This approach enhances the user experience, enabling users to find the content they are interested in more efficiently.
Weight calculator
We have developed and implemented a weight calculator. This enables visitors to the website to determine the shipping weight of the products they have purchased.