Online shop, branding and social media for fashion brands
Project summary:
We have developed the branding and key visuals for a premium fashion brand.
We designed and launched the online shop’s website.
We analysed the situation and proposed solutions in line with UX standards.
We carried out branding activities on social media.
We carried out image and product photo shoots for children’s clothing.
Project objectives
Our aim was to launch a new fashion brand for children. We built a premium brand image by, amongst other things, implementing a social media strategy.
Solution
At the start of our collaboration with the brand Nino, we developed the company’s branding. Next we designed a website , featuring numerous features that enhance the User Experience.
We have also prepared image and product brand shoots. In order to promote a positive image of the company and attract new customers, we carried out numerous activities on social media platforms.
Branding
Our aim was to launch on the market a new fashion brand for children. We have built the image of a premium brand through, amongst other things, implementing a strategy on social media.
E-invoices
We have ensured that our solutions save our customers time. Once an order has been placed, the system automatically generates invoices for them. These are available immediately after purchase.
Online shop
We designed the online shop based on the latest UX and UI trends. We have provided our customers with a functional and intuitive user-friendly website, whilst ensuring a pleasant atmosphere, which encourages shopping.
Online shop navigation: Next to each product, small circles are displayed showing the colour options available. A pop-up appears to confirm that the ‘Add to basket’ command has been carried out. Message windows allow you to quickly proceed to checkout or return to continue shopping.
Abandoned shopping basket
We keep in touch with the customer, even if they have stopped shopping, and remind them from time to time about the products they were interested in. We use emails or pop-ups to inform them about attractive discounts or the availability of the items they were browsing.
Portrait and product photography
Product photographs allow us to showcase items in various variations – sizes, colours and sets. We draw the customer’s attention to the products’ unique features, thereby achieving better sales results. These charming displays demonstrate that the clothes from the Nino collection are real gems in a child’s wardrobe.
Social media
We analysed the situation and proposed solutions in line with UX standards.