An online store and logo in the spirit of modernism
Project summary:
We have prepared a complete visual identity, logo and UX/UI design for the online shop.
We carried out the implementation of the project and the migration of data from the old shop to the new one.
We carried out the implementation of the project and the migration of data from the old shop to the new one.
Project objectives
Our task was to create a complete visual identity, a logo and a website for the Iconic Design brand. We used the characteristics of the shop’s product range as our guiding principles for the project.
Define a customer
Our client has been operating in the market since 2011. As its market position has grown stronger, it became necessary to develop a cohesive brand identity that emphasises the company’s prestigious nature and to launch a new online shop for its customers.
Functional design
An important element of a strong brand image for an exclusive brand is the added value it offers the consumer. The Iconic Design website combines practical and aesthetic functions – it is both a modern art gallery and a shop where you can easily customise a piece of furniture and place an order.
Customer purchase journeys
Technically, we have enabled cross-selling of products through a network of interconnections between designers and individual products, and between designers themselves. This creates countless effective shopping journeys that adapt to the consumer’s personality and preferences.
Data migration
The final challenge was migrating over 30,000 products from the old shop to the new one. We automated the migration process, which helped our client minimise labour costs and increase efficiency.
Educational materials
We recommended that the client include a section on the website detailing the design history behind the brand. We clearly highlighted the profiles of the designers. We designed an inspiration section where users can discover icons of global design and learn about their influence on applied art.
Modernist logo
We have created a logo based on the principles of typography that draws inspiration from modernism. The typeface is based on basic geometric shapes, creates a visually coherent combination of shapes.
The simplified letter ‘N’ adds a sense of lightness and gives the branding a distinctive touch. The logo is complemented by a handwritten slogan, which has been animated for digital media.
