Design and development of a website for Bydgoszcz Airport
Project summary:
We designed the website and carried out its implementation.
We have developed a new key visual for Bydgoszcz Airport.
We have designed an intuitive information architecture to make it easier to find the flights you need.
We have optimised the website for mobile devices.
We have developed new features to enhance the user experience – synchronisation with the flight schedule.
Objective of the project
The aim of the project was to enhance the airport’s image and present it as a modern and welcoming place. It was crucial to have a positive impact on customer satisfaction and the quality of customer service. For this reason, we focused on creating a widely accessible and user-friendly website.
Bydgoszcz Airport
Since 1998, Port Lotniczy Bydgoszcz S.A. has handled over 4 million passengers, and in recent years the company has been experiencing a phase of dynamic growth. The launch of new routes and the expansion of services offered by existing airlines mean that an increasing number of passengers are choosing Bydgoszcz Airport. This growth has naturally led to the need to create a new website.
Website www
The project prototypes involved the layout of content and functionality of the website, optimisation for mobile and desktop devices, development of a new Key Visual and creation of a clear and functional interface.
WCAG Standards
One of the project’s objectives was to comply with legal guidelines on the wide accessibility of web content. Aware that PLB is a state-owned company, we placed particular emphasis on ensuring that the new website complied with WCAG standards.
The website can be viewed in a high-contrast version, as well as with enlarged text, which will make it much easier for people with disabilities and older people to use. The website adapts to users whilst maintaining a high standard of design.
301 redirects
In the case of implementations that revolutionise the source code of the website, a decline in organic traffic is inevitable. However it is possible to minimise the decline, by endeavouring to find all non-existent links and replace them with new links. For this reason, immediately after launching the website, we carried out, amongst other things, 301 redirects. We were keen to ensure to restore PLB’s ranking as quickly as possible in Google’s search engine.
Information architecture
When developing the information architecture, we focused on designing an intuitive content layout. To improve the website’s usability, we shortened the navigation paths to individual sections. We migrated the content from the old site to the new one. We programmed a special data importer, which enabled us to transfer an extensive section containing nearly 500 news items and information posts for passengers.
Mobile version of the website
We have ensured that key features are prominently displayed. The design of the mobile version of the website was intended to provide access to the most important information on the first screen – immediately after the page loads. If a traveller is in a hurry to find flight information or wishes to contact the helpline, all they need to do is pick up their smartphone and visit the PLB website.
Synchronisation with the flight board
Is it possible to fit an entire flight information display into your pocket? When planning new features for Bydgoszcz Airport, we set ourselves this goal – and we managed to achieve it. With a view to enhancing travellers’ satisfaction and enjoyment, we designed a flight information display that is updated in real time and accessible via the website.
Further information
The information is sourced from the Polish Flight System, which collects detailed data on flights from all airports in the country. The new PLB website – one of the few in Poland – provides travellers with such detailed information on flight status. Thanks to this solution, passengers do not need to look for the flight information display in the terminal. All they need to do is visit the PLB website and check the current flight status from anywhere.
In a nutshell
Ultimately, our efforts helped to increase customer satisfaction with their experience of the Bydgoszcz Airport brand.
Thanks to our fruitful collaboration with the client, we were able to achieve our objectives. The result of our work is a fully responsive and functional website where users can find the most important information even when they are in a hurry, such as whilst travelling to the airport.
