Design and implementation of a B2B application for a car dealer car dealership
Project summary:
We designed and launched a B2B app for the Skoda brand.
We have developed a new information architecture.
We analysed the intuitive user experience designed to make it easier for users to download marketing materials.
We have launched an app for car dealers, based on a CMS system optimised for the client.
Project objectives
A client of Volkswagen Group Poland was looking for a local software house to develop (front-end and back-end) a bespoke B2B application. We designed the process for ordering advertising materials and an efficient database, and created a comprehensive order management system.
Our client
Volkswagen Polska owns the Škoda brand. The company is committed to supporting local car dealers by providing easy access to marketing materials and assistance with organising industry events.
Solution
In our collaboration with Skoda, we focused on improving the user experience (UX) and tailoring it to the needs of users of the B2B app. We have created an intuitive information flow that makes it easier for dealers to access the content they are interested in.
The app allows you to manage stock levels and bookings in real time. It is based on a bespoke CMS system, optimised for the client, which restricts access to the product range to logged-in users only and enables user account profiling. The product search function is based on booking dates.
Booking in real time real time
A clear calendar makes it easier to make decisions. Three types of colours inform the user about the status of the product: whether it is available, being relocated or unavailable. On the basis of this information, the dealer can plan an event at the most convenient time.
UX/UI
With user experience (UX) in mind, we focused on clear graphics and pictograms. The category view, free of unnecessary elements, is based on a primary colour with green used as an accent colour.
Large product images easily guide the user to the section they are interested in.
Result
Volkswagen Polska owns the Škoda brand. The company is committed to supporting local car dealers by providing easy access to marketing materials and assistance with organising industry events.
