New brand identity, logo and shop design
Project summary:
We achieved the client’s objectives by creating a new, cohesive brand image – defining a new visual identity and key visual, whilst ensuring that every element was tailored to Dedicante’s unique character.
We have designed a user-friendly e-commerce website whose functionality ensures a positive user experience, increases traffic to the site and makes it easier for consumers to finalise their product selection.
We have tailored the structure of the online shop to accommodate a wide range of products and countless engraving options. To automate the product creation process, we have utilised the advanced features of PrestaShop software.
In order to best meet the challenges set for us by the client, we have designed a bespoke solution in the form of a configurator, which allows consumers to preview their chosen product – in their selected variant – in real time.
Clue Topic
The client’s brief required the implementation of bespoke solutions in the website’s design, so we developed a bespoke e-shop design. We created a new key visual – the brand’s central graphic theme – and a logo. We drew inspiration from the brand’s expressive character.
Dedicante is a Polish jewellery brand, created for women and men who have formed a special bond with another person and wish to commemorate it. The brand offers personalised jewellery designs with individual engravings.
The client wanted to achieve their sales targets more effectively, so they asked us to design a functional website that would showcase their product range and streamline the purchasing process.
Solution
Dedicante’s new logo is based on striking typography, designed to complement the brand’s delicate jewellery. The first letter ‘D’ has been highlighted with a small detail symbolising a bracelet clasp; it can also be used on its own as the brand’s logo.
An additional element of the logo is the slogan “From the heart”, which is written in a “handwritten” font. The slogan emphasises the unique nature of engraved jewellery, which holds priceless value in the form of a tender declaration from a loved one or a friend.
KV
The brand’s visual identity was developed around the tagline, which introduced the heart motif into the design. We decided to echo this symbol of affection and love by featuring hand-painted hearts on the website. In the brand’s key visual, we incorporated a delicate shade of pastel pink, which complements the subtle character of Dedicante jewellery.
Website
Using PrestaShop modules, we developed a bespoke UX/UI design for the website, tailored strictly to the client’s shop’s product range. We divided the categories into: new arrivals, women’s jewellery, men’s jewellery, pet tags, collections, key rings and special offers.
Highlighted elements
The inclusion of engraving on both sides of the pendant, as well as the wide range of options for personalising the product, required the implementation of an effective solution that would make it easier to select individual jewellery components (pendants, cords, chains, charms). To make the product creation process as easy and quick as possible, we have designed a dedicated configurator.
Once the user has selected the appropriate symbol and engraving, they can view an updated version of their bracelet or necklace and freely customise it by uploading an image or photograph to be engraved. The configurator allows users to see the changes in real time.
