A visually consistent and recognisable brand brand
Project summary:
Development of a new and consistent visual identity.
To design a modern logo that reflects the nature of the company’s business.
Production of commercial print materials – business cards and letterhead.
Project objectives
The aim of the project was to create a cohesive visual identity for the brand and a memorable logo that would increase the company’s visibility in the market.
Define a customer
Over the past 35 years, our client has established a strong position in many sectors of industry. Bohamet’s main area of activity is shipbuilding for clients from all over the world. The company’s products are highly regarded and enjoy widespread popularity.
A logo featuring an ocean theme
Modern typography, featuring delicate serifs, has been combined with the motif of the horizon visible on the open sea from a porthole in the ship’s hull. The dark shade of blue evokes the depths of the open ocean, as well as a sense of gravitas and experience. The letter spacing has been increased to give the typography a more horizontal character.
Implementation of the project
We were able to create a new brand identity after familiarising ourselves with the company’s history and achievements. We designed a new logo and introduced a consistent visual identity across all promotional materials.
Identification visual
We were keen to maintain consistency in the visual identity. We designed all the materials that build brand recognition in such a way that they tie in with the key visual. We created designs for business cards and letterhead.