Website business card for accounting
Project summary:
Developing an information architecture and UX design tailored to the needs of the client and the target audience.
Developing a UI design in line with the brand’s professional image.
Launch of the new website and migration of content from the old site.
Project objectives
We have created a useful and fully responsive website as a showcase for a Polish-Swedish accountancy firm. Following approval of the UX/UI design, we carried out the website implementation and data migration from the old site to the new one.
Our client
We have designed and launched a new website for KAM Redovisning. As our client operates mainly in the Swedish and Polish markets, we focused on tailoring the design to suit both client groups. We have developed a user-friendly website available in three languages – Swedish, Polish and English.
Intuitive user journey and range of services
When designing the UX, we focused on simplifying the conversion path – key actions lead to contact forms. The services page combines aesthetics with functionality: when the cursor hovers over a label, it expands to reveal an inviting description and directs the user to the details of the offer.
Easy to get in touch
Customers who need to get in touch with the company quickly can use the “Ask” option in the top menu. Thanks to this, the conversion path has been shortened to just two steps – all you need to do is go to the “Ask” tab and fill in a simple form.
For customers who prefer to contact us by phone, we have added the option to select our company number directly from our service pages. It takes just one click to speak to a consultant.
Honours Section
An important section for our client was the subpage ‘Awards’. An engaging display of awards and certificates helps to build credibility and standing as an expert in the industry. At the very top we have presented the most important certificates and authorisations awarded to the company KAM Redovisning.
Further down the page, users will find an interactive gallery of achievements. In the basic view, we have displayed the name of the certificate or award and the logo of the awarding body. When you hover your cursor over a panel, further information about that particular award appears.
Catalogue
As part of our collaboration with Kam.nu, we have produced a catalogue showcasing the company’s range of services. We paid particular attention to ensuring the content was presented clearly. To persuade readers to work with our client, we included pages on the company’s mission and its certifications at the start of the catalogue.
We have prepared the files in PDF format. We have adapted one for printing and optimised the other for online search engines. The document can now be used as promotional material for the brand and help attract new customers.